The Local Marketing Trends Podcast

Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'

Episode Summary

TV budgets have become "the elephant to target," which has spurred the broadcast TV industry to take the gloves off. Hosts Corey & Gordon discuss why TV is so pressured, then talk to Steve Lanzano, president of the Television Bureau of Advertising. (Sponsor note: the phone number mentioned in this week's commercial spot is 561-685-8991.)