The Local Marketing Trends Podcast

Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights

Episode Summary

How will out-of-home advertising fare in the coming metaverse? Clear Channel CEO Scott Wells offers his vision. He talks about the role of 3D, AR, and VR, and addresses the question, "Because Outdoor can now deliver real-time messages, is the industry getting into the news business?" This is the sixth in a series of interviews asking industry CEOs the question, "What's your vision for 2032?"