The Local Marketing Trends Podcast

Episode 16 - OTT & Targeted TV: A Massive 'Green Field' of Opportunity

Episode Summary

Gordon & Corey discuss programmatic buying at the local level, identifying the hottest growth areas: OTT, targeted TV spots, geofencing, and's big push into "addressable" programmatic, which can deliver ads down to the household level. The podcast features an interview with Frost Prioleau, CEO of, which managed campaigns for 40,000 advertisers last year and saw high growth and dramatic results for its OTT and addressable programs.